As US doctors consider the switch from paper charts to Electronic Medical Records (EMR), Good Health Media and Practice Fusion have teamed up to provide an absolutely free EMR system supported by targeted advertising.
Practice Fusion is the only ad-supported EMR platform for medical providers in a sector dominated by systems costing as much as $87,000 for a five provider practice in the first year. Since launching in 2005, Practice Fusion has grown quickly to 43,000 users and has gathered media attention for disrupting the health IT status quo.
Good Health Media is the fastest growing health ad network with 38 million uniques a month (comScore) and is the exclusive ad network for Practice Fusion. Medical and pharmaceutical brands such as Wyeth, J&J, Amgen and Merck rely on Good Health Media for quality, targeted ad placements. Ads selected for display within Practice Fusion are carefully reviewed for relevancy to medical providers working mostly in primary care practices.
"Advertising is a natural fit in the healthcare sector," said Bill Jennings, CEO of Good Health Media. "Doctors get it; they're comfortable with discreet advertising inside their medical practice. The advertising programs give a small medical practice the chance to add a time-saving, life-saving technology solution – for free. It's a benefit for the advertiser, the doctor and the patient."
Practice Fusion's free, web-based Electronic Medical Record system serves 43,000 medical professionals in the US.
Legacy EMR systems cost $50,000+ per physician; a prohibitive price for small medical practices and a main factor in low technology adoption rates.
Ads from Good Health Media and Practice Fusion are discrete, private, never pop-up and never interrupt the practitioner's workflow.
Practice Fusion's unique ad-supported model was profiled in Wired Editor Chris Anderson's book Free: The Future of a Radical Price.
Ad-supported business models, long established in the consumer sector, are starting to emerge in the business sector.
Practice Fusion is one of the only ad-supported enterprise businesses in the US along with IT management tool, Spiceworks.
Ad-supported internet companies contribute $300 billion to the US economy and support 1.2 million US jobs according to a 2009 IAB study.
Online ad spending in the pharmaceutical sector is predicted to increase 10.6% this year according to an eMarketer study.
"Our goal is to equip every doctor in the US with the highest quality Electronic Medical Record system," said Ryan Howard, CEO of Practice Fusion. "80% of the 800,000 doctors in the US practice in groups of nine or less. Those medical practices are small businesses that can't afford a $50,000/year EMR system. Together with Good Health Media, we're helping out the little guy."