Keynote and general session speakers for the event include John Radcliffe, vice president, research, Gartner; Rachel Block, executive director, New York eHealth Collaborative; and a Global Customer Panel, which includes Kuben Naidoo, enterprise architect, Sun International, South Africa; and Tony Ellis, head of IT, London Borough of Brent, United Kingdom. The panelists will discuss their experiences in implementing Initiate® software to accurately identify customers, patients and citizens and securely share information across respective information exchange environments.

Initiate's President and CEO Bill Conroy and Vice President of Products Sean Cassidy will also deliver keynotes.

"The effective management and governance of master data is both an opportunity and challenge for private and public sector enterprises," said former customer and current Initiate Chief Technology Officer Marty Moseley. "Initiate Exchange brings together today's leaders who are addressing common challenges of acquiring, resolving and using master data. This event provides a forum for sharing best practices and gaining guidance on future MDM efforts."

Many of the educational sessions at Initiate Exchange will be led by Initiate customers who will provide real-world examples about their data management implementations using Initiate solutions. This year's customer presenters represent Cedars-Sinai Medical Center, National Instruments, CSAA Inter-Insurance Bureau, Capital One, Baylor Healthcare System, CVS Caremark, The Department of Veteran's Affairs, London Borough Brent and more.

"Initiate Exchange is the ideal forum for sharing ideas and learning important information that will help our customers ensure successful implementations and get the most from their IT investment with Initiate," said Gina Sandon, vice president, marketing, Initiate Systems.

Initiate Exchange will also feature pre-conference hands-on training, product sessions, interactive partner displays and networking events, including cocktail receptions and golf. Additional event details, including how to register, can be found online at www.initiateexchange.com. An early registration discount is available on or before August 29th, 2008.

About Initiate Systems:
Initiate Systems, Inc. enables organizations to strategically leverage and share critical data assets. Its master data management (MDM) software and experience as an information exchange leader provide organizations with complete, accurate and real-time views of data spread across multiple systems or databases, even outside the firewall. This allows companies to unlock the value of their data assets for competitive advantages or operational improvements. Initiate Systems operates globally through its subsidiaries, with corporate headquarters in Chicago and offices across the U.S., and Toronto, London and Sydney. For more information, visit www.InitiateSystems.com.