This is the second consecutive year Initiate has been recognized by SearchDataManagement.com=92s Products of the Year program. Last year, Initiate Master Data Service=AE v8.0 won the Silver Award in the Data Integration category.

We are pleased not only to be honored by SearchDataManagement two years in a row, but to lead the master data management category with two Products of the Year, said Bill Conroy, CEO and president of Initiate Systems. proud to bring customers award-winning MDM solutions that are trusted, proven and deployed across more businesses than any other.

In one of the SearchDataManagement.com feature articles about the awards, judges noted that =93health information exchange within and among healthcare organizations is one of the greatest challenges=94 faced by healthcare providers, healthcare networks and healthcare payers. According to the article, one judge called the Initiate Interoperable Health solution "very innovative when compared to alternate solutions to the same healthcare problem."

The feature article regarding Initiate Master Data Service said the platform helps organizations efficiently implement data governance policies through more effective targeting of data stewardship resources, providing data stewards with greater command over data governance and greater capabilities for resolving data issues quickly and efficiently across teams.

SearchDataManagement.com's 2008 Products of the Year program is presented by the editors of TechTarget=92s Enterprise Applications Media Group. The SearchDataManagement.com editorial staff, in conjunction with a team of industry analysts and consultants, served as judges and selected the Products of the Year from among data management-related products introduced, upgraded and shipped between September 30, 2007, and October 1, 2008.

Award winners were selected according to the following criteria:

- Innovation
- Performance
- Ease of integration into environment
- Ease of use and manageability
- Functionality
- Value

SearchDataManagement.com is a guide for data management professionals and business leaders. With its combination of news, learning guides, expert advice, white papers, Webcasts and customized research, SearchDataManagment.com offers a rich collection of insight on how to efficiently manage the data supply chain. The site also offers tips on vendors, product selection and expert advice. Headquartered in Needham, Mass., SearchDataManagement.com is part of the TechTarget network (www.techtarget.com).

About Initiate Systems:
Initiate Systems, Inc. enables organizations to strategically leverage and share critical data assets. Its master data management (MDM) software and experience as an information exchange leader provide organizations with complete, accurate and real-time views of data spread across multiple systems or databases, even outside the firewall. This allows companies to unlock the value of their data assets for competitive advantages or operational improvements. Initiate Systems operates globally through its subsidiaries, with corporate headquarters in Chicago and offices across the U.S., and in Toronto, London and Sydney. For more information, visit www.Initiate.com