“With customers around the world, it is essential that we have a complete and accurate view of their service contracts, sales and support data and that we understand the relationships between our customers,” said Michael Beamer, IT applications director at National Instruments. “The implementation of Initiate Systems software will help us move toward a 360-degree customer view with minimal interruption to our business.”

In addition to providing NI with a better understanding of how its customers are interconnected, the software also will provide customers with visibility into their activities with NI. The new solution also will enhance the speed and efficiency of online transactions through real-time integration of Web and Oracle databases containing customer data.

About Initiate Systems
Initiate Systems, Inc. enables organizations to strategically leverage and share critical data assets. Its Master Data Management (MDM) software and experience as an information exchange leader provide organizations with complete, accurate and real-time views of data spread across multiple systems or databases, even outside the firewall. This allows companies to unlock the value of their data assets for competitive advantages or operational improvements. Initiate Systems operates globally through its subsidiaries, with corporate headquarters in Chicago and offices across the U.S., and Toronto, London and Sydney.

www.initiatesystems.com.

About National Instruments
National Instruments (www.ni.com) is transforming the way engineers and scientists design, prototype and deploy systems for measurement, automation and embedded applications. NI empowers customers with off-the-shelf software such as NI LabVIEW and modular cost-effective hardware, and sells to a broad base of more than 25,000 different companies worldwide, with no one customer representing more than 3 percent of revenue and no one industry representing more than 10 percent of revenue. Headquartered in Austin, Texas, NI has more than 4,300 employees and direct operations in nearly 40 countries. For the past eight years, FORTUNE magazine has named NI one of the 100 best companies to work for in America.